VULCANO BARILLA
We ventured into an unknown land, fruit of a dream to be realized.
A handful of sugary stars to show us the way….
Thanks to Barilla, we’ve created “Dedicato a te” (Dedicated to You), an ambitious project designed to bring consumers closer to some of the world’s best-known Italian brands.
In the simplest, most natural way possible: through emotions.
Does a biscuit taste sweeter when it’s accompanied by a loving message? Does a dedication mean more when it’s written on a pack of Abbracci biscuits? For many of us, the answer is yes, so we worked with Barilla on a project that gives everyone the chance to create their own pack as a gift for a loved one, adding a unique touch with their own words.
We took care of everything, from the website to the logistics, but the heart of the project is a configurator that allows customers to customise Mulino Bianco and Pan di Stelle products, guided by a storytelling process developed through social media communication campaigns supported by a solid marketing strategy.
ALESSANDRO BARONCIANI
Born in Pesaro and Milanese by adoption, Alessandro is a cartoonist, art director, graphic designer and musician. Straddling two generations, he rummages through the drawers of his mind, replete with stories from the good old days of self-productions, stringing together a series of memories like the tracks on a greatest hits album, with a good few rare B-side gems thrown in.