VULCANO DIADORA UTILITY
Can sharks fly? Yes.
And telling you about it is part of our humble tasks.
We’ve joined forces with Diadora Utility to come up with a new form of storytelling, where reality and fiction blend seamlessly to tell an original tale. This is what’s behind the launch campaign for Diadora Utility Shark work boots.
You know those spectacular leaps sharks make out of the water? Could they be putting shock absorption to the test?
We sought to answer this by turning a shoe into a shark. A video for the European markets in Italy, Spain, France, Germany and Great Britain. And then there was the radio, DOOH and social media content, and digital assets. All adding up to a frightfully impressive project.
PAOLO GALLINA
Native to Treviso, Paolo Gallina trained at the Academy of Fine Arts in Venice. He is an illustrator, cartoonist and co-founder and member of the self-production collective Super Squalo Terrore. He is a member of the staff of the Treviso Comic Book Festival.