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ferragamo_artwork
Artwork di Michele Bruttomesso

VULCANO FERRAGAMO

Icons ON DisplaY.

Happily bring together the two meanings of the word “icon”: a challenge between human and digital.

 

Ferragamo challenged us to look at icons from a new perspective. To tell a story where the traditional and the contemporary are both characters in the same plot.

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This project required us to redesign the e-commerce site, creating a bridge between the past and the future by transforming iconic products into three-dimensional models in the form of authentic digital sculptures, ready to be admired and selected with a touch on graphical interfaces.

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An approach to illustrating the essence of the Made in Italy concept right from its origins, heading straight towards the future.

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MICHELE BRUTTOMESSO

Michele Bruttomesso is an illustrator based in Vicenza. His work ranges from illustration and comics to animation, in both the publishing and commercial sectors. He is an artistic curator for the Treviso Comic Book Festival, and in 2019, he launched the experimental webcomic Drengexplosion.

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